Less we think

Market intelligence and outsourced business development for mid‑market B2B expansion in Southeast Asia.

More we know

Most teams are not short on effort. They are short on truth.

You are making big decisions about new markets, channels and buyers with information that is patchy, biased or out of date. At the same time, nobody has the time or focus to do proper BD work every single day.

Zenith Partners fixes both. We find out what is really happening in your market, then we help you act on it.

Competitive Intelligence in Southeast Asia

See what your competitors, partners and buyers are really doing.

Strike Team
(outsourced business development)

Put a small, senior BD team on your side without hiring headcount.

Market intelligence and outsourced BD that turn guesswork into clear moves.

Our work has one aim: give you enough truth about your market and buyers that your next move becomes clear and pays for itself.

Competitive Intelligence

We go on the ground and on the phone.
We learn what competitors, partners and buyers are actually doing.
Pricing, offers, contracts, service gaps, early moves into new markets.
Real competitive intelligence, not just desk research.

Strike Team

(outsourced business development)

We plug in as your embedded outsourced BD and fractional sales team.
We research accounts, design outreach, and run calls and emails under your brand.
We book meetings with the right people and help keep deals moving.

Buyer & Conversion Insights

For digital funnels and complex journeys.
We use buyer interviews, eye‑tracking and behavioural analysis.
You see where buyers hesitate, drop off or get confused, and what to fix first to lift conversion.

Who we are for

Built for mid‑market B2B, not start‑ups.

We work best where one wrong move in a new market or channel costs far more than our fee.

A good fit looks like

Mid‑sized B2B firms with real growth ambitions
High ticket, high CAC offers: industrial technology, enterprise software, fintech, logistics or specialist services
Leaders under pressure to enter new markets or fix stubborn conversion problems

Find Out More

Problems we get called in for

Four moments that usually bring clients to us

Market entry without a clear picture

“We must enter Singapore, Malaysia or Europe this year, but we do not know the real players, pricing or partner landscape.”

Competitive Intelligence maps the market properly before you commit people and budget.

Channel doubt and partner fear

"Channel doubt and partner There is a gap between what the board expects and what our distributors tell us."

We speak to distributors, customers and competitors directly so you can decide who to keep, who to fix and who to walk away from.

Stalled or messy pipeline

“We have leads, but nobody owns them. The founder is still doing too much.”

Strike Team takes over the research, outreach and follow up so your senior people can focus on the conversations that matter.

Traffic but weak conversion

“We are driving visitors, but they are not becoming customers.”

Buyer & Conversion Insights show where buyers get lost or stuck, and what to change to lift conversion with proof, not hunches.

How we works

Simple to start. Honest all the way through.

Step 1: Fit call

• Twenty minutes. No slides. No pitch.
• We ask about your market, decision, timelines and internal constraints.
• If we cannot move the needle, we say so.

Step 2: Design around a real decision

• Every project starts with the decision you need to make.

• Enter a new market. Choose a partner. Fix a funnel. Build a proper pipeline.

• The work follows from that, not the other way round.

Step 3: Evidence and action

• Whether you work with us on CI, Strike Team or conversion, you get clear outputs you can act on.

• Recorded calls, named accounts, tested messages.

• A simple story your board and sales team can both understand.

Less “we think”
More “we know” starts here.

If any of these problems feel close to home, a short conversation will tell us whether we can help.

If we can, we will explain how in plain language and suggest where to start.

If we cannot, we will say so and point you somewhere more suitable if we can.