Competitive

Intelligence

Competitive intelligence for mid‑market B2B firms. Headquartered in Singapore and Hong Kong, working across Asia, Europe and the Middle East.

Your competitors are hiding things.

Pricing that does not match their website.
Clients they quietly poached.
Markets they are quietly entering while you are still deciding.

For mid‑market B2B firms in Singapore, Malaysia, Indonesia and across Southeast Asia, the intelligence that matters most is rarely public.

We go and find it:

We go on the ground.
We pick up the phone.
We speak directly to your buyers, partners and competitors.

We ask the questions your own team cannot ask. Then you get the transcripts, recordings and a simple report that tells you exactly what is going on. We do not scrape websites. We do not stop at what is public. We do the work most firms will not touch.

Talk to us about your market

What we do

How we gather competitive intelligence

Three things. Done properly. Every time.

We map your competitors

Not from their website. From direct calls.
What they actually offer.
How they actually price.
Where they are actually vulnerable.

We speak to your buyers and partners

Under a neutral research banner.
People speak freely when they do not know who is really asking.
You receive what they tell us in full, recordings included.

We verify everything

One source is never enough.
We cross‑check, pressure‑test and probe until the story holds.
Every claim in our report is backed by something you can verify yourself.

Who this is for

This is not for everyone.

We work with mid‑market B2B firms that have a real decision on the table: a new country, a new channel, or a competitor getting ahead of them.

If you want a desk research summary you could have Googled yourself, we are not your firm.

If you want the real picture, gathered by people willing to do the hard work to get it, we should talk.

A good fit:

Revenue between 10 and 100 million, high‑stakes B2B sales model
A specific market entry, channel or competitor question to answer
A decision maker who can act on what we find
Comfortable hearing uncomfortable truths if the data points that way

Not a good fit:

General curiosity with no real decision attached
Early‑stage firms without the budget to act on the findings
Leaders who have already decided and want research to confirm them

Find Out More

Problems we get called in for

Two kinds of clients who come to us

The new industry problem

“We had no idea how complex this market actually was.”

Client thought the industry was simple. It was not.
Six weeks later, they saw the real distribution landscape: gatekeepers, hidden exclusivity deals and pricing that made their original plan unworkable.
They redesigned their go‑to‑market before spending a cent on the ground.
That saved them far more than our fee.

The competitor blind spot

“We thought we knew our competitors. We did not.”

Client had a shortlist of “known” competitors.
Our study showed two undercutting on price in specific segments.
One had secured an exclusive distribution deal they knew nothing about.
A small player they had dismissed was winning on speed and relationship, not price.
That clarity changed how they sold.

How a project works

Three steps. No surprises.

Step 1: Agree on the decision first

Not the research. The decision.
• Which country
• Which segment
• Which competitor to watch

Every research design follows from that. If there is no real decision attached, we will tell you before you spend a penny.

Step 2: We go into the market

• Direct calls

• Mystery shopper methodology

• Neutral surveys under our research banner

• On‑the‑ground work across Southeast Asia, Europe and the Middle East

We do the uncomfortable work most firms avoid.

Step 3: We bring you the truth

• A clear written report

• Supporting recordings and transcripts

• A debrief where we walk you through what we found and what it means

No jargon. No filler. Just what you need to move.

What you get

What a Zenith competitive intelligence project delivers

Competitor matrix

Who the real players are, what they offer, how they price and where they are vulnerable

Market rate pack

Real pricing and contract structures, confirmed by direct calls, not scraped from public sources

Buyer and partner intelligence

What your target customers and distribution partners actually think, in their own words

Named target list

Accounts, contacts and qualifying notes ready for your sales team to act on

Full source pack

Call recordings, transcripts and data references behind every claim in the report

The next step

Find the intelligence. Then act on it.

Most research firms hand you a report and walk away. We do not have to.

Once you know:

which accounts to target
which partners to approach
which messages will land

Our Strike Team steps in and runs the outreach. Same firm. Same market knowledge. No handover brief needed.

See how the Strike Team works

FAQ

Questions we get about competitive intelligence

What is competitive intelligence and how is it different from market research?

Market research tells you about broad trends, market size and preferences.

Competitive intelligence is sharper. It tells you what your actual competitors are doing now: how they price, how they sell, who they are winning and where they are exposed. Our work sits firmly in competitive intelligence, though most projects blend both.

How do you gather competitive intelligence across different markets?

Direct calls. Mystery shopper methodology. Neutral third‑party surveys. On‑the‑ground research.

We speak directly to buyers, partners, and competitors and do not rely on web scraping or public data as the primary source. We work across Southeast Asia, including Singapore, Malaysia, Indonesia and Vietnam, and run projects in Europe, the Middle East and Australia.

How long does a competitive intelligence project take?

Typically four to eight weeks from briefing to final report, depending on the number of markets and depth. If you have a major market entry or partnership decision coming up, allow two to three months.

What industries do you cover?

Mid‑market B2B firms in:
• industrial technology
• enterprise software
• fintech
• logistics
• healthcare
• professional services

If you have a complex sales model and high customer acquisition costs, our methodology is likely a good fit. We are headquartered in Singapore and Hong Kong and are building project experience across Europe and the Middle East.

Is competitive intelligence legal?

Yes. All research is conducted within legal and ethical boundaries. Neutral surveys, mystery shopper calls, and direct interviews.

We never misrepresent our findings or manufacture data. Every claim is backed by a verifiable source, with recordings and transcripts included.

How much does a competitive intelligence project cost?

Every project is scoped around your markets, competitors and decision.

Clients treat the fee as cheap insurance against a six or seven-figure mistake on market entry or a bad channel decision. If that framing makes sense to you, we are probably a good fit. If it does not, we are probably not.