We bring clarity where others settle for noise

Market Intelligence Insights

What Asian Buyers Look for Before They Trust a New Brand | Zenith Partners

What Asian Buyers Look for Before They Trust a New Brand | Zenith Partners

Zenith Partners
Published on: 29/04/2026

Asian customers do not buy on the first meeting. They need proof, references, and reassurance. Here is what they look for before they trust a foreign brand.

InsightsBusiness Intelligence
Why Do Asian Customers Negotiate So Hard on Price? Here's What's Really Happening | Zenith Partners

Why Do Asian Customers Negotiate So Hard on Price? Here's What's Really Happening | Zenith Partners

Zenith Partners
Published on: 27/04/2026

Your product is priced fairly, but Asian customers still push for 30% discounts. It is not about the money. Here is why they negotiate and how to handle it.

InsightsBusiness Intelligence
Finding a Second Distributor After the First One Failed: Start Here | Zenith Partners

Finding a Second Distributor After the First One Failed: Start Here | Zenith Partners

Zenith Partners
Published on: 22/04/2026

Your first distributor did not work out. Now you need to find another one without making the same mistakes. Here is how to get it right the second time.

InsightsBusiness Intelligence
When to Fire Your Distributor: 10 Signs It's Time to Walk Away | Zenith Partners

When to Fire Your Distributor: 10 Signs It's Time to Walk Away | Zenith Partners

Zenith Partners
Published on: 20/04/2026

Your distributor is underperforming. But are they fixable, or should you terminate the agreement? Here are the 10 signs that tell you it is time to walk away.

InsightsBusiness Intelligence