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Case Studies

Case Study: How a Distributor Sold Fake Versions of Our Client's Product | Zenith Partners

Zenith Partners

Published on: 03/04/2026

A Malaysian distributor was trusted with USD 80,000 of inventory. Then counterfeit versions appeared in the market. Here is what happened and how it was discovered.

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Hair Care Case Study: Eye Tracking Research Reveals Consumer Behaviour

Dean

Published on: 03/01/2026

Discover how eye tracking research reveals what consumers really notice about hair products. A Tokyo brand used behavioural analysis to understand why damaged hair attracts more attention than healthy styles.

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