Entering Indonesia: What B2B Firms Get Wrong About Distributors
Published on: 07/08/2026
Indonesia is not one market. It is a patchwork of regional distributors, and most B2B firms only find that out after a bad partner choice.
Insights

Indonesia is not one market. It is a patchwork of regional distributors, and most B2B firms only find that out after a bad partner choice.

Not sure if you should still be closing every deal yourself? Here are three honest signals that tell a founder it is time to stop doing all the sales and build a proper BD function.

Before you enter a new market in Southeast Asia, you need to answer specific questions in a specific order. This guide walks you through every step, from defining your research question to acting on what you find.

Is competitive intelligence legal? For most B2B firms in Southeast Asia, the answer is yes. Here is a clear explanation of where the line sits, what good firms do, and what to watch out for.