The Science Behind Conversion Rate Optimization: Why Most Businesses Leave Money on the Table

Introduction: The Hidden Revenue Leak Every digital touchpoint represents a potential revenue opportunity, yet the vast majority of businesses operate with conversion rates that barely scratch the surface of their true potential. Consider this sobering reality: while the median conversion rate across industries hovers around 2.3%, top-quartile performers consistently achieve rates exceeding 4%. This disparity […]
Why Conversion-Rate Optimisation Demands an Intelligent Concierge

Discover how Zenith AI elevates conversion-rate optimisation with intelligent, concierge-level personalisation—achieving gains up to 80 per cent faster.